Research (in English only)

Besides my involvement in Endoxa I also hold a position as Senior Lecturer at Linnaeus University where I teach and conduct research. My fields of interest are marketing, sales, management and leadership. With a particular interest in managers’ ”everyday business” seen from rhetorical perspective. I typically ask questions as how, where and when do people argue for business purposes, what stories are needed to manage strategic change, and how do leaders cope with various communication challenges.